The North Face news and archive

The North Face debuts new outerwear technology

Outerwear brand The North Face has unveiled a new breathable waterproof material that it claims will “revolutionise the future of technical fabrics” as well as set a new standard in sustainability and comfort. Developed using innovative Nanospinning technology, Futurelight promises to be the most advanced breathable-waterproof outerwear material...

Member

Report

Jan van Leeuwen is the new Vice President, General Manager of The North Face EMEA

VF Corporation has appointed Jan van Leeuwen to the position of Vice President, General Manager for the brand The North Face in the EMEA region. Leeuwen works for VF since 2011 and most recently served as Vice President, General Manager for Vans EMEA. Prior to joining the company, he held senior roles in several companies, including Nike, Sole...

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Business

These 3 outdoor brands turned their customers into communities

Consumers care more and more about the environment, according to Jan Agelink, one of the founders of Dutch trendwatching firm Buro Jantrendman. He presented a lecture titled “Fashion goes outdoor” at Dutch fashion trade fair Modefabriek last month. According to Agelink, not only are today’s consumers changing their shopping habits to reduce...

Retail

The North Face opens pop-up store on top of a mountain

Visiting The North Face’s newest pop-up store is not for the faint-hearted, as it is located at 2100 meters (6890 feet) high, in the middle of the Dolomites mountain range in Italy. Launched last weekend, the store is only reachable on foot -- a two-hour hike, to be more precise. "> The store’s product offering is as unusual as its setting: it...

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News

Nike most trusted apparel brand among Millennials and Generation Z

Millennials find it hard to trust companies, according to several recent studies. One of the most recent reports about this age group, published by global consultancy firm Deloitte, revealed that a staggering 67 percent of Millennials believe most companies have no ambitions beyond wanting to make money. But that doesn’t mean they can’t be loyal...

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Management

VF announces leadership changes at The North Face, Smartwool

VF Corporation has appointed Travis Campbell to the position of Vice President, General Manager, The North Face, Americas, who most recently served as president of VF’s Smartwool brand. The company said, Jennifer McLaren will succeed Campbell as President, Smartwool. McLaren most recently served as CFO of Smartwool. “Travis’s deep experience in...

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Fashion |INTERVIEW

How VF Corporation is leveraging sustainability to remain relevant at a consumer and market level

The North Face, one of the brands owned by VF Corporation, recently launched a new concept that has gained the praise of consumers and fashion experts alike The North Face Renewed collection. What makes this collection so unique? Rather than consisting of new products or designs, the collection features second-hand apparel which has been...

Fashion

The North Face launches collection featuring refurbished items

The North Face is the latest brand to take the sustainability concerns of its customers into account. The outdoor apparel retailer is launching a collection of refurbished products made from returned, defective or damaged items, named “The North Face Renewed”. They are inspected, cleaned and revamped to meet the brand’s quality standards before...

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Fashion

The North Face places new focus on women

Outdoor apparel and footwear brand The North Face has launched its first-ever global campaign focused on women to celebrate a new generation of what it is calling “adventurous and courageous” female explorers, to coincide with the news it is to open two women-specific stores in the US. The ‘Move Mountains’ campaign, developed with Sid Lee LA and...

Fashion

Pop-in@Nordstrom collaborates with The North Face

The North Face at this point in a winter jacket phenomenon, having reached peak fandom a while ago. Nordstrom has taken notice, and has launched a Pop-in@Nordstrom collaboration with the brand for those who want that winter hiker style. The collection in inspired by traditional fabrics, patterns and colors of South Asian culture. Beginning today...

People

The North Face names new head of creative

Outdoor apparel and footwear brand The North Face has named Tim Hamilton as head of global creative, effective immediately. Hamilton, a veteran designer of more than 20-years experience in design and large-scale collaborations including his own eponymous label, will be responsible for the creative direction of the brand and its products for all...

Fashion

In Pictures: Sacai X The North Face

Outerwear brand The North Face joined forces with Japanese brand Sacai back in January, working together on a capsule collection with the aim of attracting new audiences. The 17 piece capsule collection was previewed at Sacai’s Autumn/Winter 2017 menswear show in Paris. Featuring oversized parkas and coats which build on The North Face’s...