BEBE news and archive

Bebe opens lifestyle retail store in New York City

The bebe brand, or simply bebe, has announced the opening of a lifestyle retail store in New York City. The new concept store is an expansion of bebe's retail footprint, and will also bring loyal new and personalized experiences to their shoppers in a modern space. Located in Midtown Manhattan at 1 West 34th Street, between 5th and 6th Avenues,...

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Business

Bebe Stores Inc. sells Los Angeles design studio

It seems that Bebe Stores Inc. will no longer operate its design studio in Los Angeles. The women's retailer just confirmed that it sold its studio in the area and has not stated a relocation or new office. According to Street Insider, Bebe Stores disclosed that the company entered into an Agreement of Purchase and Sale with Monday Properties...

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Management

Global Brands Group to re-launch Bebe Stores an e-commerce platform

The fashion group announced its new partnership over the weekend, advancing that the deal inked between Global Brands Group Holding Limited and Bebe Stores, Inc. (BEBE) is meant to re-launch Bebe Stores' e-commerce platform as well as its international brick-and-mortar stores. The partnership will be directed towards expanding the company's...

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Business

Bebe shuttering all stores, incurring 20 million dollar impairment charge

Bebe Stores Inc. has confirmed in a Securities & Exchange Commissions filing that it will close all of its stores next month. Their shares were down 10 percent this morning during trading. Shares were trading at three dollars and 38 cents for a market capitalization of 27.27 million dollars. While the company has been very secretive about its...

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Business

Bebe to shutter stores and have mass layoffs next month

Bebe recently has announced a mass amount of layoffs, following plans to shutter 21 stores this year. The Brisbane-based retailer has announced approximately 717 layoffs to be effective starting May 27. The layoffs were confirmed in a notice to the California Employment Development Department made by Bebe Stores Inc. In total, there will be...

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Fashion

Bebe announces over 700 layoffs effective next month

As Bebe has confirmed shuttering some stores, mass layoffs have been issues as of late. Recently, the California-based retailer has over 700 layoffs that are to be effective starting late next month. In a notice to the California Employment Development Department, Bebe Stores Inc. stated that approximately 717 layoffs will be effective on May...

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Management

Bebe Stores to trade all its brick and mortar stores for online

Bebe Stores Inc. is planning to close down entirely its physical stores network and become an online-centric player. Sources close to the matter cited by Bloomberg on Thursday said that the California-based women's fashion retailer is trying to close the stores without filing for bankruptcy. Nevertheless, Bloomberg's sources added, if landlords...

Fashion

Bebe starts revival with Naven collaboration

Los Angeles - The California-based brand Bebe has recently tapped the efforts of Naven for its newest collaboration. Pairing with the Los Angeles-based label, Bebe will release the newest collection at its stores offering fresh, unique pieces. Started by twins Kym and Alexis McClay, Naven was established in Los Angeles as a women’s brand that is...

People

Founder Manny Mashouf rejoins Bebe

Bebe Stores Inc. just gained back its founder. Manny Mashouf rejoined the fashion chain recently in an effort to help restructure the company’s business plan. Upon rejoining the company, Mashouf announced a new strategy for Bebe Stores. The announcement included a 14.6 percent job cut in the brand’s designs, merchandising and production...

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Business

Bebe announces over 50 job cuts to re-focus brand

Los Angeles - San Francisco-based womenswear retailer Bebe just announced that it would have to cut over 50 jobs this year. Specifically, job losses will be in the design, merchandising, and production departments. The reason for the layoffs are due to an implemented workforce reorganization. The restructure calls for more focus on the company’s...